A selection of products I designed during my time working American Crafts. This collection of various products spans several brands developed by American Crafts, including Pink Paislee, We R Memory Keepers, and Jane Davenport Mixed Media
I worked on each collection from start to finish. Beginning with an moodboard where our team would define the client and target demographic, followed by a period of development where assets where designed, reviewed, and refined. After the collection was complete we would work with printers and production teams in both China and the United States to ensure quality.
During this process I developed skills in trend forecasting, illustration, hand lettering, color theory, pattern & textile design, as well as physical product design & production. I gained experience in art direction, collaboration, critique, client presentations, creating and working within a brand guide. I also served as a point of contact for printers and production teams and approved product samples for mass production.
The most rewarding aspect of this work was being able to find products that I designed in stores such as Michaels, Hobby Lobby, Joanne, and Walmart.